E-Commerce - Website Redesign
Bright Swimwear
Website Redesign
Full redesign of Bright Swimwear’s e-commerce website, covering the entire user journey from landing page to checkout. The goal was to modernize the look and feel while improving clarity and consistency across pages and components.
UI Overview
Selection of core components, typography, and interface elements that form the foundation of the site.
Home page
The landing page focuses on showcasing a featured collection. The layout flows naturally into a “New Arrivals” preview, inviting users to continue exploring the latest pieces.
Product page - Desktop
A clean and structured layout designed to highlight the product and its key details. Clear hierarchy, generous spacing, and a consistent visual system support both usability and brand expression.
Product page - Mobile
The quick add drawer allows users to select product options and add items to the cart without leaving the page, streamlining the path to purchase.
Category pages
The page presents products from a specific collection in a clean, scrollable layout. The filter panel is shown in a complex scenario, showing how the layout handles long lists and edge cases while keeping usability intact.
Quick add flow - Mobile
Users can add products directly from the category page without navigating to the full product view. This improves efficiency and reduces steps in the purchase journey, especially on mobile.
All collections - Desktop
A clear overview of all collections, making it easy for users to browse and discover products within the brand.
About the brand - Mobile
Presents the Bright’s story and values.