William Pihl
About

I’m a digital designer with a strong focus on UX and UI - creating visually refined, human-centered experiences that turn complex ideas into clarity.

Work

Shape - Electrolux
Implementing a scalable, token-based system adapted across multiple brand sites.

Website redesign - Bright Swimwear
Improving the shopping experience through clearer navigation and modernized UI.

Product finder tool - Electrolux
A flexible, step-by-step feature helping users discover the right product with ease.

Store locator - Electrolux
A flexible tool that helps users find nearby stores seamlessly across desktop and mobile.

Restaurant menus & wine list - Riche Fenix
Introducing new formats and grid systems for improved readability and visual hierarchy.

Restaurant menu redesign - Café Klotet
Refining format, layout, and structure to create a clear, well-balanced menu that reflects the restaurant’s brand and atmosphere.

Contacts